FIRA USA is the premier event where agricultural robotics and AgTech meet growers’ real-world needs. Born in California in 2022, it is a tailored traveling event, one that moves, listens, and adapts to the farming communities it serves. For three days, FIRA USA brings together growers, robot manufacturers, researchers, investors, technology builders, and media under one roof to accelerate the adoption of autonomous and agricultural technology solutions across the United States.
FIRA USA is a co-built experience, shaped from the ground up with local farmers, commodity groups, and regional partners to reflect the challenges that actually matter on the ground.

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What Happens at FIRA USA

Each edition combines four core experiences:

Live Field Demonstrations — Robots and AgTech solutions in action, on simulated plots and real farms, across the crops that matter most to local growers.

Expert Content & Panels — Sessions with farmers, commodity groups, robotics specialists, AI experts, and policymakers tackling automation, regulation, financing, and the future of specialty crop farming.

Smart Matchmaking — Curated one-on-one meetings between growers and tech teams, investors and startups, suppliers and manufacturers. Direct access to the people making decisions.

Innovation & Campus Day — A dedicated day connecting researchers, students, and the next generation of ag innovators with industry through keynotes, workshops, and hands-on demos.